Peter Sneekes

People and organisations seem to make poor, overly rational and most of all defensive decisions about their future. Identity Driven Progress is a tool to leverage your (corporate) identity in tech, innovation, design to gain focus and make great decisions, even if they turn our differently. The following story will explain why, what and how.…

For Eraneos I’ve written this article about choosing the right innovation strategy. The article can be found on the Eraneos website. Below is my maintained article. Most of the communication and skills in the field of innovation are aimed at ‘discovery’. Discovery is about how to free yourself from your biases, daily grind and set…

For Eraneos I’ve co-written an article about the hidden innovation power of IT partners. Here in we also posited a new way to shape collaborations between various parties. This service of shaping said collaborations (partnerships) is what we also offered to our customers. This article is published on the Eraneos website: Gebruik de innovatiekracht van…

Improving the Customer Experience your organization provides takes time, but can we make our own journey a bit smarter? I think we can. It takes a quick scan to plot yourself, your team, your products and services on the ‘maturity map’, followed by a list of recommended improvements, learning tracks, internal and external stakeholder engagement…

Last week we had our first Petcha-Kucha-like gathering at our Anchormen office and it was a great start of a series to connect with colleagues we see less often than we like. We call it Re:Connect. We started with three short and inspiring presentations, followed by snacks and great conversations. Re:Connect is our way to…

Last week I left Rotterdam with a huge smile on my face: Thingscon was beyond what I expected. The conference on connected technology research and design with themes like empathy, sustainability and tangibility felt like a warm and welcoming bath. Here are some highlights and impressions of the 1.1 day long gathering. To preface: I…

“Running with scissors”, a perfect summary of innovation sometimes. You’re pushing the boundaries so hard it might break, people might get hurt. The fortunate thing is: you use the innovation mindset. The innovation mindset is mindful: You are aware you might break stuff, people might get hurt and you are also aware that you will…

I love industrial design! Specifically when people break conventions, create something unique and do it to perfection. teenage engineering is a company that has done this couple of times. They make synthesizers and other music and sound apparatus. Their break through was the OP1, a tiny aluminium milled synthesizer with DJ sensibilities. A product made to jam…