Continue reading Peet Sneekes is Imaginative Strategist – Making strategic change, innovation, and design stick

Peet Sneekes is Imaginative Strategist – Making strategic change, innovation, and design stick

I’m Peter Sneekes, imaginative strategist. I help private and public organisations to make their strategic innovation, empathic and design capabilities tangible and sticky. For over 20 years I have been a strong voice on creating strategic tools to help your products and strategies match the needs of citizens, customers, employees and society. For any project…

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Continue reading Fast Fashion Software – build not-to-last

Fast Fashion Software – build not-to-last

With the recent announcements on google search we can now start to approach some software as ‘fast fashion’, or disposable software. And this has some crucial consequences how we regard the making of software and how, or rather if we need to build software to last. Google broke with the tradition of lists in your…

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Continue reading Invisible Broken Windows – AI and Software in organisations

Invisible Broken Windows – AI and Software in organisations

Failing software under the cloak of innovation. I’ve been building software and digital products and services for 30 years now, and that digital cloak is exactly where things go wrong. It makes people invisible, makes dialogue impossible, and silences ordinary everyday people. AND NO ONE SEES IT. Money in your pocket. Do you still have…

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Continue reading Thoughts on PublicSpaces Conference 2026

Thoughts on PublicSpaces Conference 2026

It was quite wonderful, but …. Here’s a short share of my experience at PublicSpaces Conference last Friday. To dive right into it: the speakers at this conference spoke about the urgency and acuteness of various themes in Europe and the world. At the conference people could consider the function and speak about their interest…

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Continue reading Brian Eno’s Oblique Strategies

Brian Eno’s Oblique Strategies

The definition of madness is no change, and still expect different outcomes. A few decades ago Brian Eno made a stack of wonderful ‘oblique strategies’: cars with strategies that change your perspective, actions, force you to do, view, act, make different. I printed this pack of strategies, so I can take it with me, when…

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Continue reading Rage against the private equity machine

Rage against the private equity machine

With SUSE in the private-equity shop window, another crucial part of sovereign infrastructure is once again at risk. We hear: “Surely this can’t be allowed?!” and “Surely this shouldn’t be possible?!” or “Why don’t we stop it?” Well, nice sentiment… but what exactly should be done, and by whom? Should the government compete with private…

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Continue reading The Biggest EU Infrastructure Shift You’re Not Watching: €4.7 Trillion in Payments.

The Biggest EU Infrastructure Shift You’re Not Watching: €4.7 Trillion in Payments.

Europe is finally waking up to a dangerous reality: even inside its own borders, trillions of euros still move through foreign-controlled payment empires. For the European Union, this is about far more than payments. Heavy dependence on large foreign, mainly American, financial companies such as Visa and Mastercard is increasingly seen as a direct threat…

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Continue reading AI Manifestation: Using AI Not Just to Automate, but to Create

AI Manifestation: Using AI Not Just to Automate, but to Create

AI may be the most powerful accelerator of creativity since the 3D printer. In the 11th episode of It’s Just A Model, cohost Ron and I arrived at a new way of thinking about what AI really makes possible: for all intents and purposes, we can now think things into existence; we can manifest things…

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Continue reading Germany: Microsoft document formats have no place in government

Germany: Microsoft document formats have no place in government

Germany has decided: Microsoft document formats have no place in government. Deadline: 2027–2028. The Microsoft formats are simply not compatible with an open and transparent public sector. However, this is about more than file formats. It’s about control, resilience, and sovereignty in public digital infrastructure. After various attempts, Germany will finally begin moving away from…

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Continue reading From the archives: the face to face chair

From the archives: the face to face chair

I wanted to share this prototype of this beautiful chair with you. It’s a chair I designed a long time ago with some great colleagues. We wanted to bring people together purposefully, yet casually. It looks a bit like a tête-à-tête, or conversation chair, and it’s a lovely way to be together without having to…

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Continue reading Service: When strategy’s rubber hits the road

Service: When strategy’s rubber hits the road

(Innovation) strategies are mostly written as outcome based, rather than effect, and direction. This is rather restrictive. That’s why I write them to improve the change to make impact, learn iteratively: Also: strategies for specific topics should not be ‘yes’, or ‘no’, but with HOW and WHY. Strategy is Yoda vs. Sinek, or more exact:…

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Continue reading When Legacy Systems Start Talking: The Hidden Grid That Can Transform AI

When Legacy Systems Start Talking: The Hidden Grid That Can Transform AI

Quick prediction. AI as we know it is done. Done as in: cooked, not finished. The next step, and my prediction is: to progress the impact of AI and business optimization, we cannot just stick and thrust AI onto existing platforms and data. We need to retrofit our current systems and data sharing to be…

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Continue reading Training: Storytelling for creatives and designers, with Peet

Training: Storytelling for creatives and designers, with Peet

Communicating effectively as a designer is not magic. It is however an important craft to convince people, sell your work and collaborate effectively. I help UX designers and other professionals to hone their capabilities to use storytelling in their day to day work. (Smoking jacket not included) My trainings vary to fit your needs and…

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Continue reading Canva squats creative business: free Affinity FOREVER

Canva squats creative business: free Affinity FOREVER

Canva has made their freshly acquired creative suite Affinity free forever! This bold move baffles everybody in the creative industry. Most creatives are in disbelieve: What do you mean FREE, how? Others draw parallels to Blackmagic Design’s business model around their video editing suite Resolve. Resolve is their ‘loss leader’ product to win over professionals…

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Continue reading Future System Change Exploded View

Future System Change Exploded View

As a contractor for @ForYouAndYourCustomers I have worked on a the design and execution of a series of workshops and the visualization for one of the foremost research organizations in the Netherlands. The situation we found was a project fully staffed and has started both research tracks and had attracted budgets. However the focus and…

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Continue reading Digital government COULD see, hear and learn, but it DOES NOT.

Digital government COULD see, hear and learn, but it DOES NOT.

The true powers of a digital government to me are that it can learn fast, has access to the means to do so and its distance to your run of the mill people COULD be as close as a literal click. Unfortunately most governments are not using their super powers. In this article we’ll touch…

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