I’m Peter Sneekes, a creative strategist. I help private and public organisations to accellerate their strategic innovation, empathic and design capabilities. For over 20 years I have been a strong voice on creating strategic tools to help your products and strategies match the needs of citizens, customers, employees and society.
For any project you need to be effective: changed behavior, actionable information, a brand relevant businessplan, or a sharp analysis. So I won’t bore you with reports (unless you ask nicely), but start events, community culture, new collaborations, empowered by innovation pipelines, empathic strategies, and innovation design programmes.
That action needs a holistic perspective of empathic, digital and physical solutions: a combination of digital, organization, culture, businesses, service and products. Most people also know me to be a creative catalyst, generalist and lateral thinker. I specialize in emerging technologies, design, ethics, societal change, behavioral economics, sustainable designs and innovation.
My track record shows impact through: strategies, policy, digital products and services for the top 20 companies in the Netherlands. Many of the results are aimed at innovative applications of design, people and digital technology. All of them are made with teams of domain experts, researchers, economists, data experts, designers, outliers, citizens, organizers and builders, varying from 2 to 400 people.