Peet Sneekes

Vibe coding, vibe designing and agentic coding has laid bare a new field of design: vibe agent assisted market testing. The alcoholic version would be: what if you – as a layman- have a fridge filled with your best spirits, condiments and wines and you just start mixing and tasting without getting drunk with all…

Are you somebody that talks to your office software? “No I mean, select this, and leave everything else!” Well, it seems that the YOU KNOW WHAT I MEAN-factor is perhaps one of the neatest A.I. adjacent interface enrichments we’ve come across.Take this wonderful architectural interface by Studio Tim Fu created out of thin air, just…

I’m working on an article on the inherent messiness of our lives and how sameness and uniformity in our society is celebrated to our collective and individual decrement. It’s based on this wonderful conversation with Ron Kersic almost a year ago. The analogy we use is this: like the Wizard of Oz, we try to…

Involving and listening to insurance experts might be the best route to quickly, safely integrate new tech into our lives without fuzz. The main problem of new technology is that people are still figuring it out, using it in ways it’s not meant to be used and unwittingly causing real damage. Here’s an anthropological perspective…

When you try to figure out why politicians and municipalities make certain decisions and what information they share among themselves you’ll get nowhere with Google, or Bing, or even ChatGPT. You’ll find nothing useful, or only a few scant news items. BeleidsRadar(.nl) puts an end to these shortcomings! I highly recommended BeleidsRadar for journalists, citizens…

‘Strategies, ideas and projects’ seems to be the core of innovation for most people. True innovation however, is aimed at capability, mindset and transformation of yourself and that of your organisation. Ideas, strategies and perhaps even scale will follow. First, one needs to practice. The anecdote of the image below is about Mischa Elman a…

Since the 60’s innovation, research has stagnated to almost zero because of all the bureaucracy that hampers focus, risk taking and yield quality. That’s one of the very poignant points of this wonderful video by physicist Sabine Hossenfelder. Not only does bureaucracy stagnate innovation, but also research, productivity and real breakthroughs. And there ironically is…

AI seems to have popped up in all our contracts with big companies like Microsoft, Adobe, Apple, Google. Like a trojan horse we are now confronted with the “same product, better taste” using AI, weather we like it or not, no matter the consequences. The way they introduced AI to us, changed the way we…

People and organisations seem to make poor, overly rational and most of all defensive decisions about their future. Identity Driven Progress is a tool to leverage your (corporate) identity in tech, innovation, design to gain focus and make great decisions, even if they turn our differently. The following story will explain why, what and how.…

For Eraneos I’ve written this article about choosing the right innovation strategy. The article can be found on the Eraneos website. Below is my maintained article. Most of the communication and skills in the field of innovation are aimed at ‘discovery’. Discovery is about how to free yourself from your biases, daily grind and set…