About Peet

Hi, I’m Peet Sneekes. I’m a senior creative consultant at Mirabeau (a Cognizant digital business). I help brands like Brunel, SNS Bank, KLM, ING, and many more top 20 brands in the Netherlands to create better, more empathetic and human centred services, products and experiences.

Peet Sneekes doing a Google Design Sprint

As such I’m responsible for pitching, building digital strategies, creating concept designs, design principles and the design and implementation of digital products and services. I’m also the driving energy in many teams and initiatives.

The common thread through out my career is human centred design, so that companies can find their business baring based on the needs and desires of people like you and me.

Since 1999 I’ve grown from a technical focussed builder to the digital creative that I’m now in a couple of functions in various companies like Mediamatic and Mirabeau. Mostly I’ve worked agency side, but in the function of creative I work often as an embedded employee.

So, what do you do?

I help people innovate their company and products through intrinsically valuable, fun and creativity driven ways to apply technology. 

I make innovation, experimenting and discovery interesting, valuable and fun again. That means: hitting the intrinsic value of an idea, creating an interesting story around it applying emerging technology and transforming it into a driver of energy, information and kindling for future projects, your organization and your clients. 

Want to get more ideas? Want to actually build them? Want to find out if you can actually make something worth while for people? In that case I’m your man! 

For the past decades I created things with my colleagues, friends and clients to improve the world of humans a little bit. I try to get a smile as a minimum while reaching for the ‘dent in the universe’. I like to do that with you!


For example: I’ve lead the rebuilding of SNSbank.nl to a more accessible and down to earth website and cocreated a digital strategy for DPA. I also provide many talks and articles for Mirabeau, myself and the foundation I cofounded with Astrid Poot: Lekker Samen Klooien (Tinkering Together).

Check out the menu of this website, to get a feel for the projects, articles and events I’ve had the privilege to participate in.

Skills: I’m still learning

Skills: I can ‘do’ some workshops, but I love getting my hands dirty and tinker ideas. I feel that’s a more profound way to find out how something might work, so just build it, touch it, cuddle it and dare to throw it away. Oh, did mention I’m also from the future?

Skills, for real now: holistic ideation, concepting, visualisation, minor strategy of top 10 financial and commerce companies (what’s strategy anyway?), building anything with bits, from talking chairs, via apps to dialogue bots, viral augmented reality and the occasional odd website. If anything: I like to get all up in your business model and see if we can make it better with plain old human centred design. 


Experience: pretty much massively improved the online presence of the top 5 dutch private, corporate and consumer banks, B2B companies, some commerce sites, tinkering and education with kids and large kids, publishing before blogs were a thing and created media before Adam Curry invented podcasting.

I’m focused, distracted, inspiring, critical and friendly.