Next In Finance
What does the future of Finance look like? Read @peetsneekes latest article 👉🏻 #linkinbio #banking#finance#fintech#mirabeau#innovation#CX#digitalagency#tech#digital#AI#UX#NextInFinance
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Google Home
Planning your holiday? Book your next trip with @Transavia by simply asking your Google Home or Alexa! ✈️ Read the case on our website #linkinbio#nominee#spinaward #mirabeau#transavia#voiceassistant#award#goals#tech#technology#digital#ai#iot#innovation#creative#dutchdigitaldesign#digitaldesign#digitalagency#airline#googlehome#amazonalexa#alexa#voiceinterface
Beer recognition
Our latest work from the Digital Studio: BeerRecognition! @peetsneekescombined AR and AI to create a fun, innovating and immersive experience with BEER 🍺💡 #Mirabeau#workingatMirabeau#Mirabeaulife#goals#digitaltransformation#tech#technology#digital#AI#AR#Unity#VR#innovation#prototyping#creative#dutchdigitaldesign#digitaldesign#beer#branding
Applied Innovation: The power of creativity, AR, AI in BeerRecognition
We created something wonderful and kind of nerdy. It’s called BeerRecognition. It’s an immersive experience with a central role for beer bottles. To do so we mixed pattern recognition, augmented reality and beer brands together in one concept. A recipe for success. Please note: This article was written by me, posted on the now defunct…
Top employer
The face we make when we find a sweet surprise in the office… @cognizant is named TOP employer across Europe and the Netherlands! Congrats and thanks for the treats! 🏆 🎉 #topemployer#proud #mirabeau#workingatmirabeau#mirabeaulife#digitalagency#office#worklife#goals#digitaltransformation#tech#technology#digital#ai#innovation#creative#dutchdigitaldesign#digitaldesign#topemployers#acognizantdigitalbusiness
Design sprints: finding value with real people
Our most powerful ‘tool’ to create valuable solutions for our clients is to play with real people in our design sprints. To make a product or service that helps a company, we focus on making things that are appealing for real people. Please note: This article and it’s materials are published here courtesy of Mirabeau, the…
Improve service with emojis and reading between the lines
Can we transform visual- and auditive emotional cues into emoji’s? And if so, can we improve your digital experience by reading between the lines? I think so. This is the pitch I send my colleagues to get them to research the subject. Please note: This article was written by me, posted on the now defunct…
MLP Sessie Cognizant
Organisaties willen in het kader van digitalisering graag veranderen, vernieuwen en hun eigen datagoudmijnen ontginnen. Tijdens een unieke bijeenkomst in het Cognizant Digital Works Collaboratory in Amsterdam werd onder leiding van digitaal strateeg Paul de Leer een groep vooraanstaande CDO’s, CEO’s en CIO’s op weg geholpen met het ontwikkelen van ‘minimum viable products’. Samenwerking op…
Easily purchasing tickets with Transavia’s new chatbot
The goal: To be where the customers are Leading airlines like Transavia, know that in order to remain competitive, they need to be where their customers are. The challenge: Adopting cognitive services Through cognitive services, customers can interact with companies from their messenger platforms –something Transavia somehow must adopt. Our approach: Exploring customer interactionFinding the key points…
Trouw (Dutch News Paper): Tech talent gets inspiration on their way to Berlin
For Mirabeau, we joined a hackathon set in a train from Amsterdam to Berlin. One of our Dutch national papers published about our antics and our flexing of creative and innovative muscles. “Peet Sneekes werkt bij een digitaal marketingbureau en hij en zijn team willen vooral het comfort vergroten. Dat begint bij het persoonlijk maken…
A Hackatrain to improve the experience of international rail passengers
Monday 10 July at 07.00 AM, a very special train left Amsterdam Central Station. The challenge? Optimize the experience of the international rail passenger in 24 hours, before the Hackatrain arrives at one of the coolest festivals in Europe: Tech Open Air in Berlin. Over 60 digital talents divided in teams of students and professionals in innovation, IT and…
Vision on the evolution of digital marketing and e-commerce 2017 – 2020?
This piece is written as part of a consultancy job for a now defunct brand. We believe the era of a divide between digital marketing, ecommerce and their non-digital counterparts is about to end before 2020. This natural evolution of doing business as a whole is led by a corporate digital transformation, a resurgence of…
What the duck!? – We love rubberducking!
So many of you have seen Mirabeau’s photos of people with their blank rubber duckies, or even laying in a pool of rubber duckies? We thought it might be fun to give blank rubber duckies to future Mirabeau’ers, as a gift! So we got 1000 of them 😀 With it, you can first design it…
Making pattern recognition and A.I. relevant in the real world, with cows…
Mirabeau is currently experimenting with various cognitive services like text-, speech-, and image recognition. We believe that A.I. will have an even bigger impact in our lives than the smart phone revolution has. This research should lead to real world experience and examples for various A.I. services. One experiment puts (real time) visual pattern recognition…
Mirabeau introduceert design thinking bij PGGM
Mirabeau is door pensioenfonds PGGM benaderd om design thinking te introduceren. Peet Sneekes vertelt tijdens eFinancials wat dat inhoudt. De doelgroep van PGGM zijn vooral verpleegkundigen. Het pensioenfonds wil volgens Sneekes design thinking toepassen om hun dienstverlening beter aan te laten sluiten bij de behoeftes van mensen. “We hebben vier sprints gedaan waarbij we nieuwe…
Emerce: Mirabeau introduces design thinking at PGGM
Mirabeau was approached by pension fund PGGM to introduce design thinking. Peet Sneekes explains what that involves during eFinancials. Link to the article by Emerce (Dutch Marketing and digital magazine): https://www.emerce.nl/interviews/mirabeau-introduceert-design-thinking-pgm PGGM’s target audience is mainly nurses. According to Sneekes, the pension fund wants to apply design thinking to better align their services with people’s…
SNS – Responsive, bruikbaar en heel normaal
Vandaag heeft SNS de eerste stap genomen om snsbank.nl beter te maken, want vandaag is zijn alle pagina’s over hypotheken responsive geworden. Mirabeau helpt sinds begin dit jaar met strategie, concept, design en bouw voor een volledige responsive dienstverlening Responsive, bruikbaar en heel normaal De SNS website wordt in z’n geheel responsive gemaakt zodat ongeacht…
Thematic Murals & Signage For Kauwgomballen Fabriek, Amsterdam
For Mirabeau/ Cognizant I have created various murals for the conference and collaboration spaces in their offices. As part of the new offices I had the delight to collaborate with the founders of Mirabeau and the directors of Cognizant to name and decorate their new office in the Kauwgomballenfabriek (a former chewing gum factory). For…
Art Project Contribution: HUISNR. 078
I contributed to the distributed art project by Koen de Wilde, called HUISNR (house number). I made something very flexible and bendy, something you’d expect from people, but also from things. You want them to be real, authentic, true and transparent. I also love weird material. That’s why I added something to the collection of…
Presentatie Responsive SNS op eFinancials
Samen met Sabine de Moor stond ik namens GX op de buhne bij eFinancials om te praten over De nieuwe SNSBank.nl.