Peet Sneekes – Page 6 – Making innovation and strategies tangible and products empathic

2018-07-312024-11-11 by Peter Sneekes

AM:Innosurance – De rol van verzekeraars binnen het Smart Home ecosysteem

De potentiële impact en implicaties op en voor verzekeraars van smart home lijkt groots, met mogelijkheden om schade in, om en aan het huis flink te reduceren. Consumenten lijken van hun verzekeraar te verwachten deze (r-)evolutie te verrekenen door het verlagen van premies en te komen met slimme waardeproposities. Maar hoe kunnen verzekeraars een relevante…

2018-06-162019-01-16 by Peter Sneekes

Explore your next holiday with the Transavia Voice Assistant

Together with Transavia we created the Transavia Voice Assistant: by talking to your Google Home or Amazon Alexa, passengers can easily explore travel destinations and book their tickets. And in doing so, we enhanced the current flight search experience so that it perfectly suits the passengers’ need for effortless orientation and ticket booking. We are…

2018-05-042023-11-16 by Peter Sneekes

Our Human Centered Design pop-up center

Energy, optimism and a lot of unexpected insights, that sums up our two-day Human Centered Design boot camp. This time we created a pop-up Human Centred Design center in the heart of Amsterdam teaching 25 of our Young Graduates what Human Centred Design actually means. In this article we share our experiences and learnings. What…

2018-03-302019-01-13 by Peter Sneekes

What the duck !?! (some context)

So many of you have seen our photos of people with their blank rubber duckie, or even laying in a pool of rubber duckies? Please note: This article and it’s materials are published here courtesy of Mirabeau, the company I wrote this article for. We thought it might be fun to give blank rubber duckies…

2018-03-222019-01-13 by Peter Sneekes

Financials need to innovate from the people’s perspective

We believe that ‘Life without banking’ is the future. A human centered approach will pivot the customer experience (CX) of financial service providers in the broadest sense and serve all parties for the better! Please note: This article and it’s materials are published here courtesy of Mirabeau, the company I wrote this article for. The…

2018-03-072024-03-04 by Peter Sneekes

Applied Innovation: The power of creativity, AR, AI in BeerRecognition

We created something wonderful and kind of nerdy. It’s called BeerRecognition. It’s an immersive experience with a central role for beer bottles. To do so we mixed pattern recognition, augmented reality and beer brands together in one concept. A recipe for success. Please note: This article was written by me, posted on the now defunct…

2018-01-062019-01-15 by Peter Sneekes

Design sprints: finding value with real people

Our most powerful ‘tool’ to create valuable solutions for our clients is to play with real people in our design sprints. To make a product or service that helps a company, we focus on making things that are appealing for real people. Please note: This article and it’s materials are published here courtesy of Mirabeau, the…

2017-09-072023-11-16 by Peter Sneekes

Improve service with emojis and reading between the lines

Can we transform visual- and auditive emotional cues into emoji’s? And if so, can we improve your digital experience by reading between the lines? I think so. This is the pitch I send my colleagues to get them to research the subject. Please note: This article was written by me, posted on the now defunct…

2017-08-222023-10-16 by Peter Sneekes

MLP Sessie Cognizant

Organisaties willen in het kader van digitalisering graag veranderen, vernieuwen en hun eigen datagoudmijnen ontginnen. Tijdens een unieke bijeenkomst in het Cognizant Digital Works Collaboratory in Amsterdam werd onder leiding van digitaal strateeg Paul de Leer een groep vooraanstaande CDO’s, CEO’s en CIO’s op weg geholpen met het ontwikkelen van ‘minimum viable products’. Samenwerking op…

2017-08-162019-01-16 by Peter Sneekes

Easily purchasing tickets with Transavia’s new chatbot

The goal: To be where the customers are Leading airlines like Transavia, know that in order to remain competitive, they need to be where their customers are. The challenge: Adopting cognitive services Through cognitive services, customers can interact with companies from their messenger platforms –something Transavia somehow must adopt. Our approach: Exploring customer interactionFinding the key points…

2017-07-102019-01-13 by Peter Sneekes

A Hackatrain to improve the experience of international rail passengers

Monday 10 July at 07.00 AM, a very special train left Amsterdam Central Station. The challenge? Optimize the experience of the international rail passenger in 24 hours, before the Hackatrain arrives at one of the coolest festivals in Europe: Tech Open Air in Berlin. Over 60 digital talents divided in teams of students and professionals in innovation, IT and…