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Fast Fashion Software – build not-to-last

With the recent announcements on google search we can now start to approach some software as ‘fast fashion’, or disposable software. And this has some crucial consequences how we regard the making of software and how, or rather if we need to build software to last.

Google broke with the tradition of lists in your search and rather vibe code little apps as your results, in real time! With AI.

This is one of the conversations Ron Kersic and I’ve been having in our podcast It’s Just A Model . Vibe coding was the first iteration and now software is going the way of Shein clothing: made to impress and use ONCE.

Like Shein-clothing we now need to reframe our expectations of software, how it’s being build and if our production and exploitation lines are suitable for a viable way to make very personal, specific and single use software.

Perhaps fast fashion might also take inspiration from vibe coding and the direction Google and Apple are going. Localised, personal, integrated and single purpose. No design by committee, fit for the largest denominator, but singular, precise and unique.

The one change we see in software is a change of ‘materials’, AI generated applets with a limited window, rather than a product with a lifecycle production street. For fast fashion this might be: desolving clothing materials? Recyclable patterns? Apps made to vibe clothing? Locally sourced materials and construction? Flat pack fashion?

Follow our discussions in podcast It’s Just A Model : https://itsjustamodel.com