To truly understand your own work, it’s range and to answer the question what quality is, it’s valuable to regularly look beyond your own industry—and fashion is a brilliant place to start! One of the best sources for insightful content about fashion is Bliss Foster and his wife Daniella. 💃
As a strategist, I actively seek parallels and inspiration in fields outside the (to me) usual suspects like digital, communication, and innovation. Fashion, sports and sound are my go to places, also to answer or get a grip on the question: what is quality, so I can make things better? To me, quality represents a point of aspiration—something I continuously strive for. It’s not a fixed destination, but a journey. 🗺️
Strategic designers are like many other makers craftspeople. And like all dedicated makers, we are always in pursuit of “better.” Better ways of working. Better things to make. Better ways to ensure they’re used meaningfully. It’s a constant quest to elevate quality. 🏔️
Getting better. Making better things. Making things better. 💎 And some times: make silly, interesting things for the sake of it, or for the sake of discovery.
In this video, Bliss tells an incredible story about his personal journey to answer the question: “What is quality?” His research is outstanding, and his fashion-world perspective is compelling, relatable, and yet deliciously ‘inside baseball.’ 🤗
So what is quality? What’s the definition? IS there a definition? You’ll have to watch the video to find out. Here’s a teaser: there are no checklists. 🤓
Enjoy!