Peter Sneekes

Europe is finally waking up to a dangerous reality: even inside its own borders, trillions of euros still move through foreign-controlled payment empires. For the European Union, this is about far more than payments. Heavy dependence on large foreign, mainly American, financial companies such as Visa and Mastercard is increasingly seen as a direct threat…

AI may be the most powerful accelerator of creativity since the 3D printer. In the 11th episode of It’s Just A Model, cohost Ron and I arrived at a new way of thinking about what AI really makes possible: for all intents and purposes, we can now think things into existence; we can manifest things…

Germany has decided: Microsoft document formats have no place in government. Deadline: 2027–2028. The Microsoft formats are simply not compatible with an open and transparent public sector. However, this is about more than file formats. It’s about control, resilience, and sovereignty in public digital infrastructure. After various attempts, Germany will finally begin moving away from…

I wanted to share this prototype of this beautiful chair with you. It’s a chair I designed a long time ago with some great colleagues. We wanted to bring people together purposefully, yet casually. It looks a bit like a tête-à-tête, or conversation chair, and it’s a lovely way to be together without having to…

(Innovation) strategies are mostly written as outcome based, rather than effect, and direction. This is rather restrictive. That’s why I write them to improve the change to make impact, learn iteratively: Also: strategies for specific topics should not be ‘yes’, or ‘no’, but with HOW and WHY. Strategy is Yoda vs. Sinek, or more exact:…

Communicating effectively as a designer is not magic. It is however an important craft to convince people, sell your work and collaborate effectively. I help UX designers and other professionals to hone their capabilities to use storytelling in their day to day work. (Smoking jacket not included) My trainings vary to fit your needs and…

Canva has made their freshly acquired creative suite Affinity free forever! This bold move baffles everybody in the creative industry. Most creatives are in disbelieve: What do you mean FREE, how? Others draw parallels to Blackmagic Design’s business model around their video editing suite Resolve. Resolve is their ‘loss leader’ product to win over professionals…

The true powers of a digital government to me are that it can learn fast, has access to the means to do so and its distance to your run of the mill people COULD be as close as a literal click. Unfortunately most governments are not using their super powers. In this article we’ll touch…

I’m Peter Sneekes, a creative strategist. I help private and public organisations to accellerate their strategic innovation, empathic and design capabilities. For over 20 years I have been a strong voice on creating strategic tools to help your products and strategies match the needs of citizens, customers, employees and society. For any project you need…

Designers should work on and care for Lexical Gaps! In a round about way I found my core fascination: let’s understand our world beyond the problems we encounter. It’s a movement that broadens the horizon of designers and thinkers alike from ‘problem solver’ to ‘everything improver’. Lexical gaps are things in our lives that are…

I started ReverWERK, my own Innovation agency for independent, empathetic design, strategy & tech. ReverWERK’s work is human-centered, creative, and curious. We deliver: creative experiences, strategic communication, and trainings for the creative minds. ReverWERK roughly translates to DreamWORK, so pretty much ‘Nomen est omen’, we work on dreams, or your dreams lead to my work.…

Most people look at innovation as a means to reach the next s-curve, or the next stable product- and service lines. These innovative products might result in new business models, new products and new organizational structures to bridge the delta between the old to the new situation. This is however a rather quant and limited…

To truly understand your own work, it’s range and to answer the question what quality is, it’s valuable to regularly look beyond your own industry—and fashion is a brilliant place to start! One of the best sources for insightful content about fashion is Bliss Foster and his wife Daniella. 💃 As a strategist, I actively…